General coaching

I am an ICF-certified coach (ACC) building practice hours toward PCC certification. This page is for everyone who is not a founder or product leader. If you have never tried coaching before, this is the lowest-friction way to do it.

What I bring

I am not a typical coach.

I have lived in three countries on three different terms: Russia, Turkey, Spain. I have built businesses in two of them, in two languages. I speak three languages daily. I have rebuilt my professional life and my personal life from scratch more than once.

My therapists and the people closest to me have told me, separately and over years, that I have a natural talent for coaching. For hearing what is actually being said. For seeing the structure underneath someone’s situation. For asking the question that opens the room.

I have done 200+ hours of personal therapy and several intensive retreats. I am ICF-certified (ACC) with 150+ hours of coaching practice. I am at the beginning of the practice and I am honest about that. What I bring on top of the listening is a lifetime of figuring out my own life under non-standard conditions, and a habit of recognising the structure underneath what is going on.

I also have ADHD. I have built a working system for managing it, and that system informs how I work with clients who have similar wiring. You do not need to have ADHD to work with me. But if you do and most coaches feel slow, off-rhythm, or unable to keep up, I will probably feel different.

I work in English, Russian, and Spanish.

Who this is for

Anyone working through a question, decision, transition, or block. Career. Relationships. Money. Health. Identity. The next move. You bring the topic. I bring the coaching.

If you are a founder, solopreneur, or product leader looking for an embedded thinking partner, see the founders coaching page instead. The format and the offer there are different.

How it works

Cup-of-coffee session. $5. Two slots per week. One slot per person per week. First come, first served. Fifty minutes, video call. The price covers a coffee. The session is real coaching. The cup-of-coffee format is how I give back, and how I keep practicing and getting sharper as a coach.

Standard session. $100. Fifty minutes, video call. Bookable up to two weeks ahead. No limit on how many you can book.

How to start

Book a cup-of-coffee session → Book a standard session →

For questions before booking, write to alex@alexterekhov.com.